What is the one thing that you simply don't have to waste? At first I'm betting that you said money. But let's think just a little deeper than that for a moment. In actuality, even if you are low on the financial totem pole you can usually find money for needed things. The one thing that you don't have any to waste is time...
The business of music has gone through a lot of changes that affect a lot of areas of society and of life, as we know it. One of the biggest changes that affect it is the advancement in technology that allows the entire world to be a part of it and participate in it...
Everyone knows that the best way to get people that have never heard your music to want to buy it note unheard and spend their personal hard earned cash on your product and take it home and fire it up, is to grab them by some means. Obviously if you are talking about someone that is just perusing CDs in a store or over the Internet there is only one way that you are going to be in competition with the national releases. You packaging has to be as attractive and as catchy as the multi-million dollar products that the majors are releasing...

